Privacy Policy
Beauty Big (trading name of Beauty Lines London Limited, company number 08634512)
1. Who we are
Beauty Big is a trading name of Beauty Lines London Limited (“we”, “us”, “our”). Our registered company number is 08634512 and our registered address is 17-25 Shirley Street, London, E16 1HU.
We are the data controller for the personal data we collect from you in connection with our products, services and website.
If you have any questions about this Privacy Policy or our data‐processing practices, you can contact us using the contact us page.
2. Scope & whom it applies to
This policy sets out how we collect, use, share, store and otherwise process personal data about:
- customers who purchase our products or services
- prospective customers and individuals who contact us
- individuals engaging with our marketing communications
- any other individuals whose personal data we may obtain in the course of our business.
3. What personal data we collect
We may collect the following categories of personal data (depending on the circumstances):
Identity and contact data: name, date of birth (if applicable), postal address, email address, telephone number, billing/shipping address.
Account & payment data: payment card information (via our payment provider), bank account details, transaction history, order history.
Website & technical usage data: IP address, pages visited and time spent on our site, cookies and similar tracking technologies.
Marketing data: preferences in receiving marketing from us, preferences in how you wish to be contacted.
Other information: any other personal data you provide to us (for example in contact forms, enquiries, correspondence, feedback, reviews).
4. Why we collect/use your personal data & our lawful basis
We process your personal data for one or more of the following reasons:
To perform a contract with you (for example fulfil your orders, deliver products/services, respond to enquiries).
To comply with a legal obligation (for example tax, accounting, preventing fraud, regulatory requirements).
For our legitimate interests, as long as those interests are not overridden by your rights and interests – for example: improving our website and services, ensuring network and information security, marketing and promotions (where you have not opted-out), analytics and business development.
Where we ask for your consent, and you give it (for example, if you opt-in to receive marketing communications). You have the right to withdraw consent at any time.
5. How we use your personal data
We may use your data to:
Process and manage your orders, payments, deliveries, returns and customer service.
Manage your account (if you have one), including sending you administrative information.
Communicate with you (via email, phone, SMS or post) about your enquiries, orders, products, services, offers and promotions — in line with your marketing preferences.
Analyse website usage and marketing campaigns, to improve our website, products and services.
Prevent fraud, money-laundering and other unlawful or improper activities.
Comply with applicable legal or regulatory obligations.
6. Cookies & tracking technologies
Our website uses cookies and similar tracking technologies. By using our site, you consent to the use of such technologies in accordance with our Cookie Policy (link to be provided) and as described when you first visit our site. For more information on cookies, what they do and how you can control them, see the ICO’s guidance.
7. Who we share your personal data with
We may share your personal data with:
Service providers who act as our data processors (such as payment processors, web-hosting providers, logistics/fulfilment companies, marketing and analytics providers).
Related companies, where necessary for business operations.
Law enforcement, regulators or other authorities if required by law or to protect our legal rights.
Other third parties only with your explicit consent (for example if we recommend products or offer by partner companies).
We ensure that any processor or third party we share data with abides by appropriate data-protection standards and we have contracts in place where required.
8. How long we keep your data
We will keep your personal data only for as long as necessary for the purposes set out in this policy, including to satisfy our legal, accounting, tax or reporting obligations. After that, we will securely delete or anonymise your data.
For instance:
We may keep order & payment records for a period required by tax/accounting law (e.g., 6 years).
Marketing data may be retained until you opt-out or withdraw consent.
Website analytics data may be retained for a limited period (e.g., 12-24 months) in aggregate form.
9. How we protect your data
We have implemented appropriate technical and organisational measures to protect your personal data against unauthorised or unlawful processing, accidental loss, destruction or damage.
While we strive to protect your data, no transmission over the Internet is completely secure — we cannot guarantee absolute security.
10. Your rights
Under the UK GDPR and the Data Protection Act 2018, you have certain rights in relation to your personal data. These include:
The right to access your personal data and obtain a copy.
The right to rectify inaccurate or incomplete data.
The right to erasure (‘right to be forgotten’) in certain circumstances.
The right to restrict or object to the processing of your data in certain circumstances.
The right to withdraw consent at any time (to the extent processing is based on consent).
If you wish to exercise any of these rights, please contact us at the contact us form. We may need to verify your identity before fulfilling your request.
11. Changes to this policy
We may update this Privacy Policy from time to time. We will post the updated version on our website and, where appropriate, notify you of any material changes. The “Effective date” at the top will reflect when the latest version came into force.
12. Additional information
If you do not provide certain personal data when requested, we may be unable to fulfil your order, set up your account or otherwise provide you with services.
Our website may contain links to other websites operated by third parties. This policy does not apply to those sites — you should review their privacy policies before submitting any personal data.
If you are under 16 (or the age of digital consent in your jurisdiction) you should obtain parental or guardian permission before providing us with your personal data.
Beauty Lines London Limited
Trading as Beauty Big
Company number: 08634512